15 minutes


  • The idea is that when scheduling work, if the piece of work takes 15 minutes or less, don’t even schedule it. Just do it right away. (This reduces a lot of organizational wheel spinning and water threading.)
  • Count every 15 minute interval when working on something – this helps increase focus.
  • You can take a break after good 15 minutes of work (also take a longer break after good 1 hour work work)

Planning Tools


  • Gnatt charts
  • Jira : ( or redmine
  • ffcrm
  • financial projections: breakeven analysis
  • SWOT
  • whiteboard -> wireframe -> mockup -> implementation ( back & front ) -> test -> deploy -> monitor
  • the 10 questions to ask to determine, is it worth going to market?
  • Calculating IRR & MIRR
  • marketing maillist
  • Zoho?