Edward Bernays
Edward Louis Bernays (November 22, 1891 – March 9, 1995) was an Austrian-born American pioneer in public relations, widely recognized as the father of the profession for developing systematic methods to shape public opinion through psychological manipulation. As the nephew of Sigmund Freud, Bernays drew on psychoanalytic principles to influence unconscious desires, applying them in propaganda efforts during World War I for the U.S. Committee on Public Information and later in commercial campaigns for corporations.
”I have dealt with several US presidents. They come in with ideas. Then men in dark suits show up and explain to them how things really work. Then you don’t hear about those ideas anymore”
