Amazon gained a huge perk from its HQ2 contest that's worth far more than any tax break…It has also given Amazon something that's potentially far more valuable than any subsidies it may have gleaned: a trove of data.
"Amazon has a godlike view of what's happening in digital commerce, and now cities have helped give it an inside look at what's happening in terms of land use and development across the US," said Stacy Mitchell, a director of the Institute for Local Self-Reliance, a think tank based in Washington, DC. "Amazon will put that data to prodigious use in the coming years to expand its empire."
Amazon could use this data to aid in future expansion as it selects sites for new stores, warehouses, data centers, fulfillment centers, and other brick-and-mortar needs.In some cases, the bids could help Amazon get a leg up over its competitors, because the data they contain might not be publicly available.
You can read the entire report here: https://www.reddit.com/r/antiwork/comments/sm4jfv/amazons_hunt_for_hq2_the_greatest_trick_jeff/"This is an incredibly valuable trove of data that 238 cities spent time compiling and submitting to Amazon," Mitchell said. "At the end of the day, it may well be that the data is the most valuable thing that Amazon has gotten out of this.